Professional Certificate in New Retail Strategy

price:

Duration:

£200

6 Months

SAMPLE CERTIFICATE

INTRODUCTION

Flexibility in the mode, time and credit accumulation of certificated learning and development is increasingly demanded by working adult learners.

The Professional Certificate, certified and awarded by the London Examinations Board  and Association of Certified Professionals in collaboration with Tunku Abdul Rahman University College and Seng Heng Retail Academy is designed to meet the above needs of adult working learners looking to up-skill their knowledge and qualification in a way that suits their work and study demands.

The Professional Certificate allows individual learners the flexibility of committing themselves to undertaking a learning unit in a specific business area and earning credits.

 Each Professional Certificate pathway is benchmarked at the United Kingdom’s QCF/RQF Level 4.

PROGRAMME AIMS

The Professional Certificate has the following aims:

  • To provide a flexible and credit accumulation pathway to enable adult learners to upgrade their skills and knowledge in the workplace.
  • To provide adult learners with recognized certificated learning which contributes to their career advancement.

LEARNING OUTCOMES

On completion of the Professional Certificate in New Retail Strategy learners will be able to:

  • Gain more comprehensive body of knowledge to develop, formulate and operationalise new retail strategies and operations that are suitable for their business environment
  • Develop a range of professional work application skills including techniques and attributes essential for effective and successful new retail performance.

PROGRAMME STRUCTURE

The Professional Certificate comprises a cluster of three specific modules each of which must be completed. Each of the following numbered modules carry 10 credits under the Qualifications and Credit Framework at Level 4. The three modules are:

  • New Retailing Landscape
  • Integrated Retailing Marketing Strategy
  • Retail Metrics, Analytics & Application

ASSESSMENT STRUCTURE

Each Module has a 50 Multiple Choice Question final examination which must be completed within 1.5 hours.

NOTIONAL HOURS FOR EACH MODULE

The normal prescribed notional hours are 100 notional hours for each module. The notional learning time encompasses all time (formal classes consisting of both face-to-face or online live sessions, self-study, reading, researching the internet for information, final examination preparation) spent by the learner in pursuit of achieving the intended learning outcomes.

 Note: Those learners with prior knowledge and experience related to the module contents will require less than the 100 notional hours prescribed.

NOTIONAL HOURS FOR FULL PROGRAMME

 A total of 300 hours is prescribed for the 30 credits Professional Certificate.

 The notional learning time encompasses all time (formal classes, self-study, reading, searching the internet for information, final examination preparation) spent by the learner in pursuit of achieving the intended learning outcomes.

Note: Those learners with prior knowledge and experience related to the module contents will require less than 300 notional hours prescribed.

ENTRY REQUIREMENTS

This is an open entry programme wherein no prior knowledge is required. Applicants meeting any one or more of the following are eligible to undertake the programme:

  • Applicants should normally be at least 16 years old or
  • Possess a Level 3 (QCF/RQF) Certificate or
  • Possess GCSEs at grade C or above, or equivalents or
  • Possess working Experience

PROGRAMME DELIVERY AND DURATION

Participants will be required to successfully complete the following 3 modules each of 10 credits:

  • New Retailing Landscape
  • Integrated Retailing Marketing Strategy
  • Retail Metrics, Analytics & Application

The programme will be delivered via Blended Learning wherein each module will have 16 hours of face-to-face sessions and students will engage in further online learning and interaction with online tutors via a designated online learning portal.

Each module duration is 1 month followed by an online final examination consisting of 50 MCQs. The programme can be completed in 3 months including undertaking the required online final examinations.

PROGRAMME DELIVERY AND DURATION

Participants will be required to successfully complete the following 3 modules each of 10 credits:

  • New Retailing Landscape
  • Integrated Retailing Marketing Strategy
  • Retail Metrics, Analytics & Application

The programme will be delivered via Blended Learning wherein each module will have 16 hours of face-to-face sessions and students will engage in further online learning and interaction with online tutors via a designated online learning portal.

Each module duration is 1 month followed by an online final examination consisting of 50 MCQs. The programme can be completed in 3 months including undertaking the required online final examinations.

MODULE SPECIFICATION

Module 1: New Retailing Landscape

Learning Outcomes

  • Trace and discuss the evolution of the retailing industry landscape and its implications for modern retailing practices to sustain business continuity and competitiveness,
  • Explain internal and external environmental scanning to facilitate new retail seamless strategy formulation.
  • Apply the key principles, techniques and tools required to successfully formulate and implement new retail seamless strategy for a product or service including evaluating business models options.
  • Outline the key concepts and techniques to undertake both offline and online retailing activities.

Indicative Contents:

  1. What is New Retail?
  2. Three Key Trends in New Retailing
  3. Evolution of Retail Industry and Global Disruption Trends (VUCA)
  4. Internal and External Business Environment Analysis
  5. Emergence of International Marketing Channels
  6. Retail Supply Chain Management and Omnichannel Retailing
  7. Principles of Omnichannel Retailing
  8. New Retail Solution in Omnichannel Marketing
  9. Moving from Conventional Business Model to Seamless Business Model
  10. Nine Pillars of Seamless Business Mode

​Module 2: Integrated Retailing Marketing Strategy

Learning Outcome:

  • Classify the elements of retail marketing mix for decision making in retailing and apply them in various key marketing activities specifically at target markets/ customers.
  • Write an integrated marketing plan and strategies for offline and online channels in order to maximize return on investment.
  • Apply  innovative  and  evergreen  content  marketing  concepts  that  attract,  educate, influence and persuade the targeted audience.
  • Discuss the concerns of ethics and privacy in relation to social media.
  • Comply with the generally accepted business and marketing codes of conduct.

Indicative contents:

  • Retail Marketing Mix
  • Effect of 4Ps from Digital Landscape
  • Creative Content Management
  • Online to Offline Marketing Campaigns
  • Employing Omnichannel Marketing Communication
  • Integrated Marketing Communication and International Advertising
  • Marketing Ethics in Data Usage
  • Types of Retail Strategy
  • Characteristics of a Strategic Target Market
  • Sustainable Competitive Advantage for Retailers

​​

Module 3: Retail Metrics, Analytics & Application

Learning outcomes: 

  • Apply key  retail  metrics  for  both  online  and  offline  channels  for  measuring  retail performance for better strategy formulation.
  • Explain how consumers’ purchase intentions are affected by live streaming features in the context of cross-border E-commerce.
  • Perform the use of online video streaming to sell items and services while demonstrating, engaging and answering audience queries in real time through the business model known as “livestream ecommerce.”
  • Practice  skills  to  create  a  virtual  shopping  experience  and  resources  to  consider  in planning a live session.

Indicative contents:

  • Managing Data and Tracking the Right ROI in Omnichannel Marketing
  • Retail Metrics & Analytics
  • Viewer Engagement and Retention
  • What is Livestream Ecommerce?
  • Basic Livestream Interface Components
  • Live Streamer Presenter Toolbox
  • Plan a Live Session
  • Content Preparation for Live Stream
  • Live Stream Interaction and Social Communities
  • Monetizing and Sales Conversion A Live Stream​

Learning support and resources

Learners will have the following accessible to them:

  • Access to the LMS to undertake their learning and undertake the final examination online
  • Face-to-face sessions consisting of 16 hours of scheduled classes at an Approved centre
  • Where face-to-face sessions are not possible, live video conferencing sessions will replace the live face to face sessions
  • Access to full module learning  materials  consisting  of  lesson  notes,  supplementary PowerPoint, Articles, Case studies, reports, and YouTube videos.